Research #2

Intraclass #30

TOPIC: Efficient use of ICT in business management.

OBJECTIVE: Analyze the efficient use of ICT in business management.

DEVELOPMENT

Web analytics for companies

-Google RankBrain

-Facebook.

-Instagram

-Twiter

-Social networks.

Internet publicity

- See the site (CPM).

-Entra site (CPC).

-Make an activity (CPL).

-Make the campaign (CPA).

WEB pages Ecuador

-Domain name.

-Server.

-Design.

-The idea that sells.

Functionalities of the web page

-Esthetic.

-Services and usability.

-Information architecture.

RESULT

For a page to be successful you must obtain an independent domain,

the aesthetics is very important in addition to the information.

Practice #10

Intraclass #29

 TOPIC: Positioning of search engines SEO.

OBJECTIVE: Analyze the SEO search engine positioning.

DEVELOPMENT

SEO Cycle

1. Investigate Keywords.

2. Analyze competition.

3. Analyze website.

4. Improve website.

5. Submit website.

6. Monitor rankings.

7. Report reports.

8. Generate links.

SEO Tools

- MOZ

-SEOBOOK

-SEOQUAKE

-GOOGLE KEY WORD TOOL

-WEBSITE GRADER

-SEO SCORES

-SEOSITE CHECK UP

Analytics for companies

-SOCIAL MENTION.

RESULT:

It was possible to analyze the cycle of SEO positioning strategies, as well as explain about SEO tools.

Practice #9

Intraclass #28

TOPIC: GOOGLE SITES.

OBJECTIVE: Create a web page for the tourist promotion of the JUMÓN Parish.

DEVELOPMENT

Create a Google site

Make a copy of a website

Name a website

Change the name of a website

Add a title

RESULT:

Website was created.

TASK:

Provide of content to the web page

Intraclass #27

TOPIC: Ebusiness opportunities.

OBJECTIVE: To efficiently use TICS in business management.

DEVELOPMENT

GOOGLE PENGUIN.-

Penguin is the official name for the update of the Google algorithm designed to fight the webspam. This update was launched in April 2012.

It focuses on the off-site factors of a website, rewarding those sites that have a profile of links with links of high quality and unmanaged domains,

and trying to punish those pages that have violated the Google guidelines, which have profiles of Unnatural links, too many links in low quality sites, etc.

It was Google who, from the beginning, decided that the links generated to a website were a sign that their content was relevant. That's why everyone

started generating links to gogo. However, Google Penguin is a "where I said, I say Diego".

The improvements that implement the algorithm include a better detection of links of little value, bought, in networks of articles, directories and basically

any dynamic that implies trying to modify the profile of links of your web. The best way to ensure that Penguin does not penalize you is to respect

Google's guidelines and passively generate links through your content.

SEO

Search engine optimization or search engine optimization is the process of improving the visibility of a website in the organic results of the different search engines. It is also common to name it by its English title, SEO (Search Engine Optimization).

SEO is one of the "disciplines" that has changed the most in recent years. We just have to look at the large number of updates that have been Penguin and Panda, and how they have turned 180 degrees to what was understood by SEO until recently. Now with SEO pursues what Matt Cutts himself qualifies as "Search Experience Optimization" or what is the same, "all for the user."

Although there are thousands of factors in which a search engine is based to position one page or another one could say that there are two basic factors: authority and relevance

The authority is basically the popularity of a website. The more popular the information, the more valuable it is. This factor is what a search engine takes more into account since it is based on the user's own experience. The more a content is shared, the more users have found it useful.

Relevance is the relationship a page has with a given search. This is not simply that a page contains a lot of times the term sought (in the beginning it was like that) but a search engine is based on hundreds of on-site factors to determine this.

SEM

SEM (Search Engine Marketing) is the use of marketing tools and payment strategies in search engines (such as Google, yahoo ...) or natural positioning, which help us optimize visibility and increase traffic on our page or in other words refers to the promotion of a website in search engines, through the use of payment methods or other means such as the placement of advertisements on websites or blogs visited.

It is one of the most demanded techniques and used in online marketing thanks to its ease when measuring results.

To obtain better results and a positioning that comes as close as possible to the desired, we should strategically combine SEM through the use of payment methods together with natural or organic positioning strategies through the optimization of the contents of our Website (SEO on page).

RESULT

It was possible to understand what an SEO strategy and an SEM strategy consists of. And what is the PENGUIN CLAULER.