TOPIC:
Online and off line strategies for tourism promotion.
OBJECTIVE:
To use on-line and off-line strategies for the promotion of tourist
attractions.
DEVELOPMENT
ONLINE
STRATEGY
- Create
the fanpage on the Instagram social network and position yourself among the
users of the city of Machala
- Upload
the video of Coco Viche to the YouTube platform
OFFLINE
STRATEGY
Hand out
flyers at strategic points
PODCAST
The
conversation between two young people where the need is evidenced in a nearby
beach to be able to go, and as a solution they attend The CocoVivhe
RESULT
A blog was
created to share information about the tourist destination, in addition to
flyers and advertising spots for its dissemination.
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