Intraclass #9

TOPIC: Consumer psychology.

OBJECTIVE: Analyze the behavior of the consumer before the sale.

Consumer psychology.

Types of Motivation

Intrinsic Motivation

Extrinsic Motivation

Combined Motivation

Motivation Learned

Unlearned Motivation

Social Influences

Culture.

Sociodemographic profile.

Social class.

Reference groups.

Result

Consumer needs are not as easily defined as marketing critics often assume. From a car to a blender, any object can be analyzed from many points of view