TOPIC: Basic principles and
consumer psychology.
OBJECTIVE:
Analyze to the environment and technological.
Psychology
of the consumer
Types of
motivation
Intrinsic
motivation:
It is
centred on the individual and refers to carrying out a behaviour because it is
interesting, pleasant or pleasant for the person.
The
activity is performed for inherent satisfaction rather than external pressures
or rewards.
Extrinsic
motivation:
It is a
type of transitory motivation that refers to the energy that appears to carry
out a certain behavior with the aim of obtaining some external benefit,
although this activity is not experienced as intrinsically interesting.
Result
Consumer
needs are not as easily defined as marketing critics often assume. From a car
to a blender, any object can be analyzed from many points of view.
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