Intraclass #13

TOPIC: Strategies to consier for e-business development.

OBJECTIVE: Analyze the evolution of competitive advantages.

Competitive advantage

Any characteristic of the company that differentiates it from the others placing it in a relative superior position to compete.

Cost advantage.

Advantage for product differentiation.

Transaction advantage.

SWOT

Internal Factors.-

Strengths.

Weaknesses

External factors.-

Opportunities.

Threats

Competitive strategy.-

Undertake defensive or defensive actions to create a defensible position in an industrial sector.

Result

As a result, the SWOT was analyzed, in addition to knowing the different positioning strategies in which they are: price, discrimination, promotion, etc.